Traktek Partners Selected as a 2017 MITX Awards Finalist for Travel Marketing

Traktek recognized for work on resort and hotel website, Sonesta.com

Needham, MA – April 19, 2017- Traktek Partners, a Boston based digital marketing agency, announce their selection as a finalist in the Travel, Entertainment & Leisure Marketing category for the 20th Annual MITX Awards for their work on the Sonesta Resorts and Hotels website (www.sonesta.com).  

Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.   

Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative and innovative accomplishments in the area. This year over 100 senior leaders from Boston businesses judged entries for the MITX award categories.

“For 21 years, MITX has been celebrating the people, ideas and companies that fuel this thriving technology and innovation hub,” said MITX President Amy Quigley. “This year’s finalists are incredibly impressive. We are thrilled to honor their achievements!”

Traktek was tasked with redesigning the Sonesta.com website with the goal to provide a simplified user experience, mobile-friendly design, and an easy to manage website for the Sonesta Hotels and Resorts portfolio. Using Drupal open-source content management system, the new site provides Sonesta with a flexible and scalable web infrastructure as they pursue growth strategies.

“We are grateful to have a successful, long standing relationship with Sonesta and thrilled to be recognized again for our work on their website,” said Cyril Lemaire, Managing Partner at Traktek Partners.

Traktek Partners will be recognized with the other finalists in the category of Travel, Entertainment and Leisure Marketing at the 21st Annual MITX Awards Ceremony traditionally attended by hundreds of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 25th at Royale Boston. This year’s ceremony will include host, Kelly MacFarland, dinner and drinks, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.

About TrakTek Partners

TrakTek Partners (www.traktekpartners.com) is a Boston based consulting and digital marketing agency that specializes in revenue and lead generation for the travel and tourism industry, higher education, and technology sectors. We provide business and digital marketing strategies, creative design, website development, video production, SEM, SEO, and social media campaign management services to domestic and international clients seeking to build brand reputation, generate new revenue streams, and build customer loyalty.

About MITX

Inspire. Connect. Provoke.

For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 21 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

Contacts:

MITX Brianna Allard, 617-871-2155 x703,

ballard@mitx.org

Director of Marketing & Community Engagement

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