Challenge

Renowned around the globe for their luxury expeditions, Ponant was seeking to increase brand awareness and profitability to North American travelers.

Solution

Traktek implemented a search engine marketing campaign aimed at driving interest from North American travelers, targeting users with the highest booking intent, while increasing brand awareness to this market.

Result

Search Engine Marketing is driving an ongoing and significant increase in traffic to the Ponant website and continues to provide a steady flow of quote requests and new travelers from the North American market at a low cost per acquisition.

Engineering anywhere

The new Engineering Anywhere brand was established to align with future goals for the department and allowed for a consistent look and feel across multiple engineering programs.

Challenge

With the addition of the world’s first icebreaker ship to their fleets, Ponant needed assistance to bring in new travelers at a low cost per acquisition.

Solution

Traktek works closely with the Ponant team on a multitude of lead generation initiatives including a series of Facebook ads, advertising through third-party publishers such as CruiseCritic and Travel Weekly, and search engine marketing.

Result

Lead generation campaigns are currently bringing in thousands of leads every month, most of which are new to file North American travelers, which as a result continues to increase profitability for the US market.

Audience based Navigation

Audience based navigation allows users to easily find content for their specific needs. University of Colorado Boulder has a variety of audiences which content specifically tailored to that audience.

Tile Based Designs

A tile based design was utilitized on the three engineering websites in order to highlight a variety of messages on the homepage. This approach also translates well into a mobile design. The tiles included imagery, video, social media highlights and calls to action.

Simplified Content management with related content

Developed with a relativity data model, the website was built to allow for easier content management. This allowed courses to be created once and related to pieces of content, such as the course catalog, schedules or the professors that teach that particular course. This vastly simplifies the way content is managed in the backend of the Drupal website.

Challenge

Ponant was seeking to drive site traffic with qualified new visitors and new leads after announcing their 2024 luxury cruise itineraries.

Solution

Traktek developed a prospecting model and comprehensive media plan targeting specific demographic, geographic, and profile clusters with programmatic display, search marketing, Connected TV, video streaming, and targeted emails with leading publishers and media networks. After negotiating and managing the media buys, Traktek implemented different offers, creative and landing page tests, and detailed tracking of cost per lead and cost per acquisition to optimize the campaigns.

Result

Lead volume hit an all time high and marketing budgets were increased based on the achievement of business and sales objectives.

Landing page Creation & testing

The landing pages were created with keyword focus and the new branding established by the Traktek team. Landing page designs were tested to increase the effectiveness of the search engine marketing campaign.

SEM Ads & Remarketing

Display ads were created across the multiple engineering programs for an increase of leads throughout the campaigns.

Challenge

Solution

Result

Engineering anywhere

Challenge

Solution

Result

Audience based Navigation

Tile Based Designs

Simplified Content management with related content

Challenge

Solution

Result

Landing page Creation & testing

SEM Ads & Remarketing

AWARDS

Services

About TrakTek Partners

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