Holbrook Travel

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Case Study

Holbrook Travel, an educational tour operator, tasked Traktek with building a responsive and intuitive website and design a new "My Account" portal for group leaders and participants to improve guest satisfaction and provide important information on flights, invoices, and itineraries before departure. Traktek analyzed past website data to determine strategy. Traktek developed a new site on open source Drupal content management system and cloud-based hosting to simplify site management and reduce maintenance costs and architected a parent-child data model to provide relevant trips and relevant content to keep visitors on the website longer and increase bookings. Traktek built search engine optimization (SEO) friendly URL structures that include relevant keywords to ensure that the site is Google friendly.


  • Increased site traffic by 35% and page views by 41%
  • Reduced bounce rate by 64%
  • Significantly reduce bounce rate (reduced by 80%) for mobile users while increasing mobile traffic and new users to the site
  • Won 2016 Travel Weekly Magellan Award for Best Website

Project Details

  • Travel
  • Website Design
  • Branding

About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in responsive design, search engine marketing, lead generation, email marketing and custom application development.