Scenic Cruises

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Case Study

Traktek established a go-to market launch plan into the US targeting travel agents and consumers, while building a marketing infrastructure, traveler database, fulfillment operations, and marketing materials localized to the US and Canadian populations. Traktek also developed an agency portal to provide marketing tools to travel agents. In addition, Traktek drives leads to the Scenic site through search engine marketing (SEM) efforts.

Results

  • Achieved Year 1 target passenger goals and exceeded Year 2 and year 3 projections
  • Nominated as top sales agent for the Northeast
  • Generated a database of 10,000 qualified travelers in the first 12 months of the campaign
  • Successfully transitioned outsourced operations to an internal sales & marketing team that has established Scenic & Emerald Waterways as the ultra premium segment of the river cruise market

Project Details

  • Email Marketing
  • Travel
  • SEM/SEO

About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in responsive design, search engine marketing, lead generation, email marketing and custom application development.

 

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