Sonesta Hotels & Resorts

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Case Study

A true partner, Traktek works closely with Sonesta Resorts on their website, email marketing strategy and execution. Traktek assisted in the implementation and rollout of their loyalty program, Travel Pass. Additionally the Traktek team assists with writing content, analysis, creating online promotions, and has been engaged to redesign and develop new responsive, mobile-friendly website on Drupal content management system to allow for easy editing, promote loyalty program and increase bookings online.

Results

  • Four-year digital agency relationship providing outsourced digital marketing including website design and email marketing
  • Designed and developed new website highlighting the different destinations in their hotel portfolio 
  • Design and develop banners for online advertising
  • Established online visitor tracking to increase lead capture on the website 
  • Decreased cost per lead through email marketing
  • Report and analysis on marketing efforts to provide strategic direction through continual growth

Project Details

  • Email Marketing
  • Travel
  • Website Design
  • Branding

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About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in Drupal development, responsive design, search engine marketing, lead generation, email marketing and custom application development.

 

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