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Best Practices for Video Optimization

As the internet continues to advance, digital marketing, its platforms, and intricate strategies advance along with it. In today's world of marketing,video has emerged as an essential piece to any effective communications mix. In this blog, we'll provide you with some best practices that will help optimize your video usage. Topics covered include user demographics, specific platforms, and in-depth steps to keep your company ahead of the curve while implementing video into your marketing strategy. Before diving into best practices, we must establish 3 golden rules:

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What is Responsive Design & Why is it Important for Your Website?

As mobile devices become increasingly popular, it is vital that your business's website design can adapt to these platforms. This practice, known as responsive design, reconfigures the layout of your website or app for easy and aesthetic pleasure, no matter the size or shape of the screen.

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Optimize your Website presence and Improve Accessibility

In today’s digital age, it’s hard to keep up with constantly updating your site with high-quality content. Now if you’re measuring what works and delivering a superior user experience at the same time, it’s not an easy task.

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Introducing Traktek’s New Creative Director

Traktek is so excited to have Matt Woolhouse join as our new Creative Director! Matt is an accomplished Creative UX and UI Designer with over 18 years of award-winning design and art direction. Having worked in both agency and in-house environments, he has extensive hands-on experience with digital, print, and brand marketing.

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5 Effective Marketing Strategies for Every Small Business

Regardless of the size of a business—from small, family-run restaurants to healthcare giants—the key to effective growth is a well-structured marketing strategy.

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8 Marketing Trends to Watch for in 2018

The new year marks the opportunity for a fresh start and a chance to think about stepping up your marketing game.

I’m sure you’re overwhelmed with your long list of To Dos and figuring out how to stay on top of the latest trends considering how quickly digital marketing changes. You may be thinking – which tactic is the most important? What should I invest the most money in? Will my investment be worth it? To help, we’ve listed our top eight trends to implement in the coming year.

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Traktek Partners Awarded 2017 Travel Weekly Gold Magellan Award

Needham, MA – September 8, 2017 – Traktek Partners has received a 2017 Gold Magellan Award from Travel Weekly, in the category of Hospitality Marketing- Website for Hospitality for Sonesta Hotels and Resort’s website, http://www.sonesta.com.

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About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in Drupal development, responsive design, search engine marketing, lead generation, email marketing and custom application development.

 

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