Influencers are people who have established a large following around their personal online brand. And they do exactly how it sounds- by carrying the influence over others. In this blog, we’re diving into why social media influencers are crucial for marketing. Social media influencers act the same as influencers, but using social media as a tool to establish a following for their brand. They can be found on numerous social platforms, including popular ones such as Facebook, Twitter, Pinterest, Instagram, Youtube and Snapchat.