The Jimmy Fund

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Case Study

Traktek Partners designed and developed the Jimmy Fund website to drive donations through image-rich and event focused content. The site, built using Ektron CMS, utilized SOLR for a new powerful event search tool allowing users to easily find the details on different fundraising events. The tile based design provides the flexibility to easily change the homepage layout and highlight multi-media. The responsive design provides an ideal user experience regardless of the device the site is visited from.

 

Results

 
Within 6 months of launch, the results of the new site were evident. The number of donations increased by 23% and the value of the donations increased by 34%. Organic search traffic increased by 11%, pages per session by 25%, and average session duration was up 36%.
 
The website won several awards including:
  • NEDMA Gold Award for Website Design
  • Bell Ringer Gold Award
  • Horizon Award
  • Lamplight Gold Award
  • Graphic Design USA Award for Internet Design

Project Details

  • Website Design
  • Branding

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About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in Drupal development, responsive design, search engine marketing, lead generation, email marketing and custom application development.

 

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