Paul Gauguin Cruises

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Case Study

Traktek has been engaged in managing a Google search engine marketing (SEM) program to cost effectively acquire new passengers through rigorous testing, channel analytics, and ongoing optimization of lead generation. Traktek also coordinates follow-up contact strategies using a combination of triggered emails, phone calls, and catalog fulfillment to drive sales conversion, with additional online and direct mail requalification campaigns to drive bookings. Traktek also provides weekly tracking, reporting, and testing strategies to optimize the SEM campaign


  • 10 year search engine marketing agency of record (SEM) while the company expanded their fleet of cruise ships and new travel destinations
  • Requalification and SEM campaign resulted in over 25,000 leads generated, surpassing goal by 67%
  • Established new sales channel and the most cost-effective marketing programs in the company's history
  • Campaign achieved the highest volume of leads at the lowest cost per lead across all marketing channels

Project Details

  • Travel

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About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in Drupal development, responsive design, search engine marketing, lead generation, email marketing and custom application development.