Tenerife Tourism Board

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Case Study

The Tourism Board of Tenerife in the Canary Islands enlisted Traktek Partners to launch public awareness campaign to educate US travelers on the Island of Tenerife and establish the official North American office of representation for the Canary Islands tourism bureau to serve travel agents and consumers. Traktek conceptualized the “Adventure On Tenerife” campaign to position the destination as a luxury alternative to other tropical destinations and performed a multi-faceted campaign that included performing outreach to tour operators and cruise lines to add itineraries to the Canary Islands to their product portfolio, creating and managing a media plan for North America, conducting weekly webinars for travel agents, and coordinating familiarization (FAM) trips for qualified agents. In addition, Traktek designed and built a responsive microsite targeting North American travelers to educate them on the highlights of this island destination.


  • Achieved record level 71% increase of traveler volume from North America since 2014
  • Secured commitment from 7 national tour operators to work with airlines to establish direct flights to Tenerife from the East coast
  • Multi-year nomination as the North American office of representation
  • Created an initial database of thousands of US consumers who are interested in traveling to Tenerife and the Canary Islands
  • Won Horizons Awards and Magellan for Tenerife microsite
  • Achieved largest  growth search volume among all worldwide destinations according to Trip Advisor and won Trip Advisor 2015 Travelers Choice Awards
  • Featured in top publications such as Travel and Leisure, The New York Times, Yahoo, Forbes, MSN, Huffington Post and CNN

Project Details

  • Email Marketing
  • Travel
  • Website Design
  • Branding

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About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in Drupal development, responsive design, search engine marketing, lead generation, email marketing and custom application development.