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Case Study

Traktek worked with ToolsGroup to raise awareness and become top of mind with prospective influencers and decision makers earlier in the purchase cycle. The team's focus was on a new brand messaging platform, email marketing strategy and implementation and search engine marketing for lead generation. Taktek also assisted with marketing strategy, implementation of solutions for improving leads online, list hygiene, creative design and content creation.


  • Site traffic increased 100% year-over-year
  • Direct traffic doubled and organic traffic increased by 60%
  • SEM program contributed to one of the largest lead sources for the company
  • Email engagement improved, email list size increased, and email contributed to a significant source of traffic to the website
  • Assisted with Hubspot setup, workflow creation and implementation for tracking and follow-up on leads

Project Details

  • Email Marketing
  • Branding

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Hardrock Logo White
Tenerife White
Toolsgroup Logo
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Paul Gauguin Cruises Image
GTC Image
NRS Image
Tuskegee University Image
Time Warner Cable Image
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About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in Drupal development, responsive design, search engine marketing, lead generation, email marketing and custom application development.