Vantage Deluxe World Travel

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Case Study

Traktek Partners has worked closely with Vantage Deluxe World Travel on interactive marketing initiatives since 2010. After redesigning and rebuilding the web site, Traktek designed a CRM and email strategy to drive  customer acquisition, passenger renewal, establish marketing performance measurement dashboards and automated reports. Traktek initiated Vantage's SEM campaign, assists with email marketing, social media and works closely with the leadership team on overall marketing strategy. Traktek also led international expansion of Vantage’s river cruise and land tour portfolio into the UK, Canadian and Australian markets. In addition, Traktek established an online presence and public relationship campaign for the philanthropic efforts of Vantage Heroes


  • Multi year digital and SEM agency relationship
  • Redesigned mobile & SEO friendly website with personalization
  • Generated double digit growth in site traffic and record growth in group & solo travel sales
  • More than 15,000 new leads, including 75% that are new names on the company’s prospect file
  • TV coverage on Fox News of Vantage Heroes philanthropic efforts
  • Won Site of the Year - Gold Award from Travel Weekly
  • Achieved a cost per acquisition that is less than half of all other marketing channels

Project Details

  • Email Marketing
  • Travel
  • Website Design
  • Branding

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About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in Drupal development, responsive design, search engine marketing, lead generation, email marketing and custom application development.