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Best Practices for Video Optimization

As the internet continues to advance, digital marketing, its platforms, and intricate strategies advance along with it. In today's world of marketing,video has emerged as an essential piece to any effective communications mix. In this blog, we'll provide you with some best practices that will help optimize your video usage. Topics covered include user demographics, specific platforms, and in-depth steps to keep your company ahead of the curve while implementing video into your marketing strategy. Before diving into best practices, we must establish 3 golden rules:

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Strategies to Take Your Holiday Email Campaigns to the Next Level

Between the months of November and December--leading up to Black Friday and Christmas--consumer retail spending in the US takes a sharp increase. Businesses leverage these buying habits by targeting their target market through every possible platform: social media, magazine, television, and email. The latter of the group, Email marketing, is one of the most cost effective and easily trackable of all marketing techniques, making it a popular tactic for many marketers this season.

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About Traktek Partners

Traktek Partners is a Boston website design and digital marketing agency that specializes in Drupal development, responsive design, search engine marketing, lead generation, email marketing and custom application development.

 

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