Market research is crucial for identifying trends and key marketing channels that will positively impact engagement and conversion with your target audience. For 2020, what are the biggest travel marketing trends?
Since marketing trends are so hard to identify, we decided to bypass countless hours of research and the overwhelming amount of theories, and go straight to the source. We performed two marketing research surveys, one targeting consumers and one to travel agents in order to identify 2017 trends in travel marketing across North America.
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