Traktek Partners is proud to continue our long-standing partnership with UMass Chan Medical School through a major website modernization initiative focused on unifying and elevating their digital presence. As part of this effort, Traktek is supporting a multi-phased migration of several key sites—previously built on WordPress and Drupal—into amore streamlined and scalable platform powered by Optimizely.
A Strategic Migration for a Premier Medical Institution
Ranked #1 in the Northeast’s for primary care education, UMass Chan Medical School delivers cutting-edge research, education, and patient care. Its digital ecosystem must match that same standard of excellence- supporting multiple departments, research centers, and administrative units with both flexibility and performance. With this migration, UMass Chan Medical School is taking a major step toward ensuring that their online presence is both scalable and sustainable for the future.
Traktek Partners was brought in to manage this multi-phased migration strategy due to its expertise in complex web development, content strategy, and platform transitions for large institutions.
Leveraging the Power of Optimizely
The project centers around Optimizely, a robust digital experience platform trusted by global enterprises for content management, experimentation, personalization, and performance. Optimizely enables organizations like UMass Chan Medical School to manage content across multiple departments and audiences while providing advanced tools for governance, workflow management, and digital innovation.
By migrating to Optimizely, UMass Chan Medical School gains:
- Centralized Content Management: A single, unified CMS that enables greater editorial control and consistency across the organization.
- Enhanced Security and Scalability: Enterprise-level performance that supports high-traffic pages and sensitive information needs.
- Future-Ready Architecture: A flexible platform capable of supporting new features, integrations, and accessibility standards over time.
A Partnership Focused on Innovation and Impact
Traktek Partners is proud to support UMass Chan Medical School on digital and website infrastructure projects. As digital platforms become more complex and user expectations continue to rise, we remain committed to helping institutions like UMass Chan Medical School build modern, secure, and engaging online experiences that align with their mission and scale with their growth. To learn more about Traktek’s digital capabilities, visit https://www.traktekpartners.com/services.
