Website Redesign and Google Analytics – Top 5 things to look for when redesigning your website

When you’re redesigning your website, it’s important to be strategic about how you approach this new project. The first thing we always start with is a deep dive into our client’s google analytics account. To ensure a successful new website you must see what’s working and what’s not.

Included are the top 5 things to look for first when reviewing google analytics in preparation for your new website.

  1. Most visited pages – By looking at the most visited pages on your website you’re able to give prominence in your new site to those pages that your audience most frequently visit.
  2. Top 20 organic keywords – Research what keywords are driving the most traffic to your website. Understanding this will help with your keyword strategy for the new site as well as make you aware of what’s working if you’re plan is to rewrite some of your content.
  3. Desktop vs. Mobile traffic – Knowing how much mobile traffic you receive on your website will inform your design strategy. For sites with a high volume of mobile traffic you may want to consider a mobile first approach.
  4. User Flows - Reviewing user flows will help you understand the path your users are taking on your site. This will help you get your arms around where the traffic is entering and exiting the site and the most common traffic patterns on the site.
  5. Site search – Visitors typically use website search to find content on the site that isn’t easily found. Review the terms that your audience is using in search to help inform content that you may need to bubble up.