BrackTours, a leading Irish tour operator, specializes in immersive and unique travel experiences across Ireland, Northern Ireland, and Scotland.
Traktek set Brack Tours up with Sharpspring to manage their contacts, follow-up with leads, manage opportunities, automation, and email marketing.
To ensure travelers stay informed, Traktek implemented automated email workflows that send updates based on inquiry form responses. This keeps contacts engaged and aware of next steps, without adding extra work for the sales team.
New emails and newsletters highlight why you want to travel to Ireland and Scotland with Brack Tours.
Over the last 10 years Traktek has evaluated numerous leading tour reservation management systems (TRMS) and analyzed features, ease of use, and simplicity of ongoing maintenance for large and small tour operators, cruise lines, and hotels.
Marketing automation helped Brack Tours stay engaged with potential travelers through timely, personalized emails. This kept their Ireland tours top-of-mind and nurtured inquiries into high-quality leads.
To boost conversions, we introduced high-visibility CTAs throughout the site and implemented a follow-you inquiry bar. This ensured travelers always had a clear, convenient way to request information.
