Sprung From The Classic Hoteliers Of The Mid-20th Century, The Sonesta Enjoys A Rich History Celebrating Over 75 Years In Hospitality.
A series of Travel Pass creative assets were designed to highlight the program through digital, print and in property displays.
Integrated with Guestware, the Member Rewards dashboard provides an overview of Travel Pass member's points, upcoming activity, past activity and a free night calculator displaying number of nights earned.
Travel Pass emails were designed to highlight the benefits of the loyalty program, welcome you yo Travel Pass upon sign up and highlight your membership status throughout the year.
Sonesta.com utilizes strong imagery to bring their distinctive portfolio of hotel properties to life online.
Using icons and an overflow menu, the mobile experience was improved and simplifies navigation throughout the site from a mobile device.
The Sonesta loyalty program highlights number of points, free night calculator, past stays and qualified nights on customized online dashboard.
Trakek implemented reporting for Sonesta’s executive team in Tableau software to provide customer segmentation, recency, frequency, website user behavioral trends and customer file reporting to the marketing team.
Traktek's design team handles the execution of Sonesta marketing emails. Emails are tested regularly for the greatest effectiveness
Through Traktek's website visitor and identification solution, an email series for cart abandonment was established. An email is sent after a traveler abandons their order following up based on the property that they were willing to book.
Traktek created templates for Sonesta's transactional emails. Transactional emails are sent based on when a traveler is booked and provide details on their stay.
Traktek designs quarterly promotions for Sonesta Hotels and Resorts and implements them sitewide on sonesta.com. Dynamic landing pages were created for quarterly promos to drive visitors from email to the most relevant promotions based on their past website browsing history.
Traktek designs all creative assets for Sonesta's website, media ads, print, brochures, and property signage. Several iterations of imagery and copy are tested for improved measurable results.
Traktek's creative team designs Sonesta's loyalty program, Travel Pass, creative to increase program members and increase conversions online.
Traktek copywriters create all Sonesta blog content focused on search engine optimized keywords. The blogs link back to Sonesta properties and highlight strong property imagery.
Based on analysis of top performing keyword combination, Traktek performs ongoing SEO on the hotel websites including content updates, H1 & meta tag optimization, and internal and external linking.
Traktek's development team provides continual performance improvements for increased page load speeds and optimal mobile loading. Increased site speed provides improved SEO rankings for the hotel properties.