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Tenerife, the largest of the Canary Islands, was virtually unknown to the US market before Traktek's engagement including their work on branding, travel agent education, marketing to a US travel consumer audience, and as office of representation for the tourism board.
The new Adventure On branding provided positioning to set the island of Tenerife apart from other destinations for the North American audiences. Adventure On was implemented throughout the tourism boards material and online iniativies including brochures, new website, email marketing and more!
Branding efforts lead to the largest growth search volume among all worldwide destinations according to Trip Advisor and the destination won Trip Advisor 2015 Travelers Choice Awards. Traktek negotiated and managed a 2 year advertising campaign on TripAdvisor that consisted of a Destination landing page that included custom Tenerife branded content that we maintained including videos, hotel offers, backlinks, and compelling imagery promoting the highlight attractions and things to do on the island.
The TraveltoTenerife.com, was designed to drive traffic to the North America travel market highlighting the beautiful island. The website won several awards including the Horizon Award, Magellan Travel Weekly Awards, and TripAdvisor Travelers' Choice Award.
The blog was created as a way to drive search engine traffic to the site while providing a mechanism for displaying the unique features of Tenerife, the largest of the Canary Islands.
Video throughout the site allows the audience to experience this island oasis from the comfort of their own home. Lead generation was also an important feature of the site, with the business goal of increasing volume of passengers to Tenerife. With that, the island achieved a record level 71% increase of traveler volume from North America since 2014.
Through the Travel Agent Academy, thousands of travel agents were educated on the island of Tenerife and were enrolled in the Tenerife Specialist Program. This gave the agents access to brochures, videos, webinars, etc. to make it easy for them to sell the destination. The campaign was hugely successful and continues to provide value several years after it's launch.
Traktek served as the fulfillment house for all brochure requests, most of which were generated through the new website and SEM campaigns. We designed, created and fulfilled brochures and collateral on an ongoing basis.
Search Engine Marketing drove a significant amount of traffic and interest to the Tenerife website. Through SEM, we re-targeted interested travelers for their most successful lead generation campaign.
Search Engine Marketing drove a significant amount of traffic and interest to the Tenerife website. Through SEM, we re-targeted interested travelers for their most successful lead generation campaign.
With continual testing of landing page design and content, the Canary Island search engine marketing campaign continued to improve.
Backlinks in popular publications, such as Travel & Leisure provided significant improvements in search engine optimization for TraveltoTenerife, the North American focused website for the island of Tenerife.
Our SEO strategy focuses on cultivating content for the North American audience based on competitive and relevant keywords that would drive the most gain. Regular blog posts also provide valuable social content.
TraveltoTenerife.com was built with SEO in mind (as is with all sites we build). A SEO audit was developed before the site was built and provided a strategy for keywords, meta tags, titles, URL structure, etc.
