Traktek designed and launched the CastnBlast Advisor brand, website and marketing infrastructure for the largest global online directory and review engine for hunting and fishing outfitters.
Traktek performed logo discovery which included exploring several iterations of typography, color palettes and imagery.
Traktek's creative design team conceptualized more than a dozen different possible visual and graphic identities, performed primary customer research on top picks, and modified the final brand identity based on input from customers and business stakeholders.
The custom built, multi-faceted search allows users to filter by outfitter name, activity or location. Results can be filtered based on animal and fish species across the globe and prioritized based on reviews and star ratings.
The website account portal allows outfitters to view and update details on their outfitter profile, update images, view reporting and sign up for digital marketing services including website design, social media marketing and email marketing automation.
Traktek designed and developed a custom review engine where anglers and hunters can provide independent customer reviews on the quality of their trip experience, accommodations, guides, and overall value.
Utilizing a gift card promotion, Traktek tested different versions of paid social ads and optimized the campaign over a series of months to increase members and reviews on the website.
Traktek reports on campaign results, website traffic, subscriber growth, ad results and engagement on a monthly basis to ensure accountability and marketing return on investment (ROI.)
Traktek’s creative design and email marketing team handles the execution and campaign management of CastnBlast Advisor’s promotional marketing and triggered transactional emails. Emails are regularly A/B tested and modified to increase open and clicks.
Custom daily social media posts with aspirational imagery that cuts across different user demographics and geographic regions are created to drive engagement and visitors to the website.
After creating the SEO strategy for targeted keywords, Traktek's team of copywriters developed articles, blog posts and highly engaging content including recipes, fishing and hunting tips and emerging technology and equipment aimed at improving organic ranking and delivering useful content for social media engagement.
Traktek's team manages hunting and fishing imagery for effective and consistent posting on Instagram and Pinterest.