Grand Slam Fishing Charters was seeking marketing assistance to increase bookings for their deep sea fishing and snorkeling charters in Turks & Caicos.
Traktek set Grand Slam up with Sharpspring to manage their contacts, follow-up with leads, manage opportunities, automation, and email marketing.
Traktek created forms and workflow follow-up to take the burden off a busy sales staff regarding common inquiries. Emails are sent based on responses to specific questions on an inquiry form.
New emails and newsletters highlight why you want to take a private charter with Grand Slam.
An improved information architecture allows visitors to easily find trips to destinations of their choice through the dropdown on the homepage to ‘Find your next adventure’, through the navigation or by interest categories.
Calls to action are highlighted on a trip level to drive leads through brochure download, online registration and personalized travel specialists contact information. Blog content is related to a specific destination making it easy to highlight relevant posts to individual trips while improving organic SEO rankings.
Individual tour pages highlight large imagery to bring the destination to life online. A slideshow allows visitors to scroll through many images for each trip or click on the thumbnail to advance to a specific photo.Use of custom iconography and trip features are highlighted in a fun and engaging way.
Over the last 10 years Traktek has evaluated numerous leading tour reservation management systems (TRMS) and analyzed features, ease of use, and simplicity of ongoing maintenance for large and small tour operators, cruise lines, and hotels.
Traktek integrated Holbrook’s invoice processing solution into the My Account portal to allow users to view their billing history and pay invoices online, greatly improving the customer experience while reducing the burden on the Holbrook staff.
Group Leaders have the details available online to manage all travelers within their organized group from their portal, including details around how much each has paid, whether they purchased travel insurance, and if they have any missing requirements for the trip.
The personalized My Account portal reinforces all aspects of Holbrook's brand values and allows travelers to see details on their current and past trips, all from the same dashboard.